A compelling read, well written Mike sets out to tell his progression from a very technical engineer into a very successful salesman by telling his story and, at the same time, engaging the reader with a simple message: All good salesmen tell stories, but those stories can be so much powerful in your sales process if you spend time practicing the message and understanding where to use each one. This is a book that you should share with all of your team. And remember, "sales is a contact sport" so make the most of engaging with your contacts. He has me sold!

Ben Lovell 5, Stars Amazon UK