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STORY WORKSHOP Reviews
Mike is an extremely accomplished facilitator. He has a deep knowledge of overcoming sales challenges and uses pertinent examples to convey his point that stories are a more effective way to show clients how their needs can be met.
Christopher Armstrong , Head of Markets and Growth @ UGL Rail Services
For someone who has been in sales for over 25 years, it was extremely useful to revisit effective story telling as we all pick up bad habits along the way, this course was a great refresher on story telling structure.
Helen Barrow , Client Engagement Principal @ Dius
The 'Selling with Stories' Workshop for Sales and Professional Services was a great introduction to a more natural way of communicating in business that promotes connection and understanding. I came away with a framework, tools and insights from the exercises that I can use to create a library of stories to use in selling, coaching my sales team, and parenting. Thank you Mike!
Emy Escalona , Sales Manager @ Viatek
The session with Mike really made me think again about the value of storytelling in a selling situation. The importance of taking the time to structure what you say, keeping the listener in mind, was the strong message I learnt from the workshop
Keith Barrott , Founder, Dynamic Sales Mentoring @ Dynamic Sales Mentoring
Story telling in a business context was not new to me, as I have used this style for many years. However, the workshop provided me with a more structured proactive approach to preparing stories for specific situations. Mike's professionalism, presentation style and programme material is the best I have encountered in the industry and I have been involved in the training industry for 30 years. I would highly recommend this programme to beginners and advance students of this style of sales.
Barry Edwards , Principal Consultant @ RealiseNow P/L
We live in a world that has turned us into consumers, targeting everyone in the family, from grandparents to babies and we are manipulated to buy everyday through our emotions. There's no escaping this information as it is in our everyday life. From Billboards when we go out, to television, radio, homephones and our computers at home. As a result I was not a big fan in buying or selling and I had lost trust. Mike's workshop has given me a different perspective in selling and buying through the power of purposeful stories in selling. I gained an understanding of true and authentic values in contributing to our communities through buying and selling and as a result I feel confident and trusting enough to not only sell but also buy knowing I am contributing and not consuming. Thank you Mike for restoring my faith!
Mariam Issa , Refugee Advocate, Public Speaker and Storyteller @ Mariam Issa
Growth in Focus provides a professional and fun learning experience with good notes, experienced leadership and various links for further reading to continue gaining knowledge, long after the training course has finished. One of the best short training courses I have been on.
Stuart Gibson , Business Development Representative @ Viatek
I would highly recommend Mike at Growth in Focus, he is very experienced and passionate about sales training and would be of benefit to any organisation.
Corbn Lawrie , Account Executive @ Viatek
Mike was a highly engaging presenter with a wide range of sales experiences, ideas, methods and stories that were all entertaining and valuable to my continued development as a sales professional. I would have no hesitation in recommending Growth in Focus to anyone looking to improve the skills necessary to be successful in a sales focused role
Keith McLennan , Account Manager @ Viatek
The training provided by GIF was one of the most insightful training sessions that I have attended, both novice and experienced salespeople will obtain benefit from attending any such courses.
Daniel Hannon , Account Manager @ Viatek (now Seccom Global)
Mike has done it again! His Sale for Non-Sales People was a revelation and changed how we approach the sales process. The title Selling with Stories did give me some concern. However, this was quickly dispelled when the value of this technique was explained and demonstrated. The mechanics of taking a soft subject and formalizing it into a simple framework was expertly handled. Mike's friendly manner and inclusive nature enabled my fellow course attendees and myself to work through the process in a series of mini-workshops. A constructive review of our presentations was really useful - the learning has stuck. I regularly apply what I learned and appreciate how people favorably respond to a story narrative. I have recommended this course to friends and colleagues.
Malcolm Boyd , Owner @ Convergence Media Australia (CMA)
Great course to hone our skills in connecting with people we interact with (peers, customers) through storytelling!
Joyce Brown , Solution Manager - Telecommunications Networks @ Qlik
Mike's approach and insights to using stories provides both a natural and an innovative approach to solving my sales cycle problems. I'll be using my story creating and story telling techniques both internally and externally to increase my persuasion outcomes in both areas.
John Hoffmann , Solution Manager - Telecommunications Networks @ Nokia
The story telling workshop was insightful and relevant. It offered me a new and natural tool that will be very valuable to me for both selling and just generally in life! Thanks Mike, you were a great facilitator.
Rebecca Jarvis , Managing Consultant @ Javrow
Whether you’re looking to influence via business presentations to an audience or in a face-to-face discussion, the ability to leverage stories is incredibly powerful. Mike Adams understand this. His workshops help with structure and delivery bringing individual stories to life.
Malcolm Ferguson , General Manager @ Oracle
I found the Story Selling workshops to be invaluable and helped me learn an extremely useful new technique.
Nick Horton , General Manager, Consumer & Vice-President of Marketing @ Norwood Systems
Mike is very motivating and has the experience that shines through while delivering the workshop. Great techniques that can be very valuable in your sales skills moving forward in your career.
Adam Wendt , Account Manager @ First5Minutes
I recently attended the sales training course led by Mike Adams on "Selling with Stories". This day was fascinating, inspiring and highly valuable. I gained a range of new insights into inter-personal communication, as well as a new powerful skill in sales communication. I have used stories before to convey concepts and ideas but this training enables me to take that capability to an entirely new level. Thanks Mike - you are a highly effective trainer and I am inspired to strive for ever greater sales results with this new skill.
Alan Singer , Business Development Manager @ DB Results
The power of stories as a compelling and authentic sales tool was brought to life in this practical and engaging session. Many thanks.
Andrew Perry , Career Coach @ Trevor Roberts
The concept of communicating what we do, in the form of a story has shown that this has a greater impact than just listing what we do. Further proof of this was demonstrated to me personally, when listening to others present their stories, it gave me a greater insight on their personal journey's and where too next for each individual. Each story engaged and intrigues me personally. Overall making the communication more believable, memorable and emotional. It showed me that it's a great way to communicate what you stand for and how your business can help others.
Joseph Lirosi , Director Business Development @ Option NV
I practised my story today for the first time on a potential business partner and progressed the relationship from mistrust to an agreement to explore working together. Using stories seems to have the wonderful effect of connecting and engaging in a much more subtle and smooth manner.
Tabatha Cole , Director @ Sustaining Change
I attended a 'selling with stories' workshop run by Mike Adams. Mike did a fantastic job teaching how to structure a story to make the desired impact on your target group. Within the group of participants we effectively learned how different ways of telling a story changed the dynamics in a conversation and potential outcomes. I can really recommend this training for executives wanting to improve their engagement skills with key customers.
Fabian Seibold , Business Advisor @ Deloitte Private
Mike really has the skill of bringing out the story in everyone. A well structured course to improve the way even experienced salespeople tell stories.
Tim Herring , Telecommunications Executive @ Telecommunications Society
With so many products and solutions on the market competing for business, this course helps business executives set themselves apart from their competition through telling memorable and engaging communications that resonate better and reap better outcomes.
Stefan Crisp , Business Development Manager @ Pronto Software
I had a fulfilling day at the story workshop. Its intense, thorough, makes you think hard about your abilities but also sharpens skill sets that you may not have used for a while. I recommend the workshop to anyone like me who is new to a position and not quite sure of how to sell your new role or the company you are working for.
Craig Brown , General Manager @ Cater Care
Enjoyed Mike's course and coaching, uses simple selling techniques that can be used every day with B2B selling that are relevant to my sector.
Gerard Adams , Strategy and Business Development Manager @ Ventia
I have been involved in Sales Force Transformations for almost 15 years and this program is an absolute must for any sales professional, from people first starting to the most seasoned sales professionals. Story telling is such an important asset in today's selling environment whereby product differentiation is so small that the person that makes the difference is the seller in front of the customer. What better way to differentiate yourself and the company you represent by telling an engaging story that is different to the usual sales approach and at the conclusion of the story, gets the customer to open up about themselves. The design of the program ensured we had time to digest the theory and instantly apply it to our own situation. Mike gave us the opportunity to reflect on our own thinking, also to hear from others as to how they felt our story came across ad lastly, Mike would provide some expert advice and coaching. Other facilitators at times are quick to jump in to give their "view of the world", Mike ensured that this did not occur which built a great learning environment within the group and helped each of us learn from the group. The process itself is logical and straight forward which increases the likelihood of someone using it. It will help me formalise how I go about preparing stories and delivering them succinctly.
Maurice Zicman , Director (Formerly Forum Group and Achieve Global) @ Teletech
I would recommend the Growth In Focus Selling with Stories workshop. The skills gained would be beneficial to sales people but also to people who are looking to better market themselves or their company, allowing you to stand out from the crowd. Technical people who find themselves in sales but are unprepared for the relationship building and self promotion aspects that come with sales would be much more comfortable in these situations if they had experience in selling their story, their successes and their competence.
Claire Keoghan , Presales Consultant @ Ericsson
This workshop provides practical, immediately usable skills in story telling technique and structure for business purposes. Mike speaks from a depth of knowledge and business experience and with real insight into the impact of individual and corporate stories.
Anne Sutherland, Senior Fellow @ Monash University Law School
Sales Training Reviews
Mike is an extremely accomplished facilitator. He has a deep knowledge of overcoming sales challenges and uses pertinent examples to convey his point that stories are a more effective way to show clients how their needs can be met.
Christopher Armstrong , Head of Markets and Growth @ UGL Rail Services
For someone who has been in sales for over 25 years, it was extremely useful to revisit effective story telling as we all pick up bad habits along the way, this course was a great refresher on story telling structure.
Helen Barrow , Client Engagement Principal @ Dius
The 'Selling with Stories' Workshop for Sales and Professional Services was a great introduction to a more natural way of communicating in business that promotes connection and understanding. I came away with a framework, tools and insights from the exercises that I can use to create a library of stories to use in selling, coaching my sales team, and parenting. Thank you Mike!
Emy Escalona , Sales Manager @ Viatek
Mike did amazing work with our sales consultants. Taking away their insecurities and increasing their customer rapport immeasurably. His sales training has already massively improved our sales outcomes.
Alex Dunmow , CEO @ Ninjadojo
Mike Adams runs a superb online workshop on Voice Tone! Mike’s Persuasive Voice Tone online workshop is on this very subject.
Martin Stevens , CEO @ Pipeline Doctors
The session with Mike really made me think again about the value of storytelling in a selling situation. The importance of taking the time to structure what you say, keeping the listener in mind, was the strong message I learnt from the workshop
Keith Barrott , Founder, Dynamic Sales Mentoring @ Dynamic Sales Mentoring
Story telling in a business context was not new to me, as I have used this style for many years. However, the workshop provided me with a more structured proactive approach to preparing stories for specific situations. Mike's professionalism, presentation style and programme material is the best I have encountered in the industry and I have been involved in the training industry for 30 years. I would highly recommend this programme to beginners and advance students of this style of sales.
Barry Edwards , Principal Consultant @ RealiseNow P/L
We live in a world that has turned us into consumers, targeting everyone in the family, from grandparents to babies and we are manipulated to buy everyday through our emotions. There's no escaping this information as it is in our everyday life. From Billboards when we go out, to television, radio, homephones and our computers at home. As a result I was not a big fan in buying or selling and I had lost trust. Mike's workshop has given me a different perspective in selling and buying through the power of purposeful stories in selling. I gained an understanding of true and authentic values in contributing to our communities through buying and selling and as a result I feel confident and trusting enough to not only sell but also buy knowing I am contributing and not consuming. Thank you Mike for restoring my faith!
Mariam Issa , Refugee Advocate, Public Speaker and Storyteller @ Mariam Issa
Growth in Focus provides a professional and fun learning experience with good notes, experienced leadership and various links for further reading to continue gaining knowledge, long after the training course has finished. One of the best short training courses I have been on.
Stuart Gibson , Business Development Representative @ Viatek
I would highly recommend Mike at Growth in Focus, he is very experienced and passionate about sales training and would be of benefit to any organisation.
Corbn Lawrie , Account Executive @ Viatek
Mike was a highly engaging presenter with a wide range of sales experiences, ideas, methods and stories that were all entertaining and valuable to my continued development as a sales professional. I would have no hesitation in recommending Growth in Focus to anyone looking to improve the skills necessary to be successful in a sales focused role
Keith McLennan , Account Manager @ Viatek
The training provided by GIF was one of the most insightful training sessions that I have attended, both novice and experienced salespeople will obtain benefit from attending any such courses.
Daniel Hannon , Account Manager @ Viatek (now Seccom Global)
Mike has done it again! His Sale for Non-Sales People was a revelation and changed how we approach the sales process. The title Selling with Stories did give me some concern. However, this was quickly dispelled when the value of this technique was explained and demonstrated. The mechanics of taking a soft subject and formalizing it into a simple framework was expertly handled. Mike's friendly manner and inclusive nature enabled my fellow course attendees and myself to work through the process in a series of mini-workshops. A constructive review of our presentations was really useful - the learning has stuck. I regularly apply what I learned and appreciate how people favorably respond to a story narrative. I have recommended this course to friends and colleagues.
Malcolm Boyd , Owner @ Convergence Media Australia (CMA)
Great course to hone our skills in connecting with people we interact with (peers, customers) through storytelling!
Joyce Brown , Solution Manager - Telecommunications Networks @ Qlik
Mike's approach and insights to using stories provides both a natural and an innovative approach to solving my sales cycle problems. I'll be using my story creating and story telling techniques both internally and externally to increase my persuasion outcomes in both areas.
John Hoffmann , Solution Manager - Telecommunications Networks @ Nokia
The story telling workshop was insightful and relevant. It offered me a new and natural tool that will be very valuable to me for both selling and just generally in life! Thanks Mike, you were a great facilitator.
Rebecca Jarvis , Managing Consultant @ Javrow
Whether you’re looking to influence via business presentations to an audience or in a face-to-face discussion, the ability to leverage stories is incredibly powerful. Mike Adams understand this. His workshops help with structure and delivery bringing individual stories to life.
Malcolm Ferguson , General Manager @ Oracle
I found the Story Selling workshops to be invaluable and helped me learn an extremely useful new technique.
Nick Horton , General Manager, Consumer & Vice-President of Marketing @ Norwood Systems
Mike is very motivating and has the experience that shines through while delivering the workshop. Great techniques that can be very valuable in your sales skills moving forward in your career.
Adam Wendt , Account Manager @ First5Minutes
I recently attended the sales training course led by Mike Adams on "Selling with Stories". This day was fascinating, inspiring and highly valuable. I gained a range of new insights into inter-personal communication, as well as a new powerful skill in sales communication. I have used stories before to convey concepts and ideas but this training enables me to take that capability to an entirely new level. Thanks Mike - you are a highly effective trainer and I am inspired to strive for ever greater sales results with this new skill.
Alan Singer , Business Development Manager @ DB Results
Mike Adams was my superior in Nokia Siemens Networks from 2007 till 2009. He have given good guidance on sales techniques to me and his team members. Mike is also very passionate about skills training especially on sales competencies. His sales consultation to the team members was highly regarded
Mugilan Sivabalan , Telecommunications Sales @ Coriant
I worked for two years under Mike’s sales management. Mike was always of great help finding creative win-win solutions and ideas for my clients. Mike is a focused top-manager who is able to identify the most important issues relating to customer interactions and motivate a sales team to deliver results. I personally went through several sales training courses run by Mike and they have always been very well-appreciated across the team because they were based on concrete examples leveraging his huge sales experience and with various role plays at different steps of the sales process (I did like the one about negotiations!). My experience in working with Mike has been extremely positive and I would gladly work with him again.
Vincent Delorme , Country and Business Development Manager @ Halliburton
Mike is one of the top managers that I have worked with over the past 20 years. He is skilled at managing both inexperienced and senior business development executives. He exemplifies the sales leader of today in that he understands sales as a consulting, problem solving profession. He guides his team to meet sales goals by investing his time to personally develop them and he stresses the importance of first intimately understanding the customers strategic imperatives before engaging in sales activities. It isn’t often that I learn how to better manage my sales process but my time spent with Mike always brought new ideas and understanding. I think it is in large part because he has spent many years not selling but consulting. As a former engineer and problem solver, his perspective is unique
Robin Moustaka , Account Executive @ Microsoft
Mike does an excellent job explaining the components and dynamics of a sales conversation in this training. I would recommend it to any skilled professional in a business development role or starting out on their own.
Abby Jandro , Executive Coach @ Untapped Capability
The power of stories as a compelling and authentic sales tool was brought to life in this practical and engaging session. Many thanks.
Andrew Perry , Career Coach @ Trevor Roberts
The concept of communicating what we do, in the form of a story has shown that this has a greater impact than just listing what we do. Further proof of this was demonstrated to me personally, when listening to others present their stories, it gave me a greater insight on their personal journey's and where too next for each individual. Each story engaged and intrigues me personally. Overall making the communication more believable, memorable and emotional. It showed me that it's a great way to communicate what you stand for and how your business can help others.
Joseph Lirosi , Director Business Development @ Option NV
I practised my story today for the first time on a potential business partner and progressed the relationship from mistrust to an agreement to explore working together. Using stories seems to have the wonderful effect of connecting and engaging in a much more subtle and smooth manner.
Tabatha Cole , Director @ Sustaining Change
I attended a 'selling with stories' workshop run by Mike Adams. Mike did a fantastic job teaching how to structure a story to make the desired impact on your target group. Within the group of participants we effectively learned how different ways of telling a story changed the dynamics in a conversation and potential outcomes. I can really recommend this training for executives wanting to improve their engagement skills with key customers.
Fabian Seibold , Business Advisor @ Deloitte Private
Mike really has the skill of bringing out the story in everyone. A well structured course to improve the way even experienced salespeople tell stories.
Tim Herring , Telecommunications Executive @ Telecommunications Society
With so many products and solutions on the market competing for business, this course helps business executives set themselves apart from their competition through telling memorable and engaging communications that resonate better and reap better outcomes.
Stefan Crisp , Business Development Manager @ Pronto Software
Mike Adams Personal REviews
We’ve had a number of engagements with Mike and his authenticity, knowledge and personal engagement with our people has been great. There's plenty of people out there who know process well, but what Mike also teaches are great ways to interact at a human level that connects and yields results. I personally have benefited from Mike's teaching and would recommend him (and his excellent book) without reservation.
Chad Gates , CEO @ Pronto Software
Mike is an extremely accomplished facilitator. He has a deep knowledge of overcoming sales challenges and uses pertinent examples to convey his point that stories are a more effective way to show clients how their needs can be met.
Christopher Armstrong , Head of Markets and Growth @ UGL Rail Services
The 'Selling with Stories' Workshop for Sales and Professional Services was a great introduction to a more natural way of communicating in business that promotes connection and understanding. I came away with a framework, tools and insights from the exercises that I can use to create a library of stories to use in selling, coaching my sales team, and parenting. Thank you Mike!
Emy Escalona , Sales Manager @ Viatek
Mike did amazing work with our sales consultants. Taking away their insecurities and increasing their customer rapport immeasurably. His sales training has already massively improved our sales outcomes.
Alex Dunmow , CEO @ Ninjadojo
Mike Adams runs a superb online workshop on Voice Tone! Mike’s Persuasive Voice Tone online workshop is on this very subject.
Martin Stevens , CEO @ Pipeline Doctors
The session with Mike really made me think again about the value of storytelling in a selling situation. The importance of taking the time to structure what you say, keeping the listener in mind, was the strong message I learnt from the workshop
Keith Barrott , Founder, Dynamic Sales Mentoring @ Dynamic Sales Mentoring
Story telling in a business context was not new to me, as I have used this style for many years. However, the workshop provided me with a more structured proactive approach to preparing stories for specific situations. Mike's professionalism, presentation style and programme material is the best I have encountered in the industry and I have been involved in the training industry for 30 years. I would highly recommend this programme to beginners and advance students of this style of sales.
Barry Edwards , Principal Consultant @ RealiseNow P/L
We live in a world that has turned us into consumers, targeting everyone in the family, from grandparents to babies and we are manipulated to buy everyday through our emotions. There's no escaping this information as it is in our everyday life. From Billboards when we go out, to television, radio, homephones and our computers at home. As a result I was not a big fan in buying or selling and I had lost trust. Mike's workshop has given me a different perspective in selling and buying through the power of purposeful stories in selling. I gained an understanding of true and authentic values in contributing to our communities through buying and selling and as a result I feel confident and trusting enough to not only sell but also buy knowing I am contributing and not consuming. Thank you Mike for restoring my faith!
Mariam Issa , Refugee Advocate, Public Speaker and Storyteller @ Mariam Issa
Growth in Focus provides a professional and fun learning experience with good notes, experienced leadership and various links for further reading to continue gaining knowledge, long after the training course has finished. One of the best short training courses I have been on.
Stuart Gibson , Business Development Representative @ Viatek
I would highly recommend Mike at Growth in Focus, he is very experienced and passionate about sales training and would be of benefit to any organisation.
Corbn Lawrie , Account Executive @ Viatek
Mike was a highly engaging presenter with a wide range of sales experiences, ideas, methods and stories that were all entertaining and valuable to my continued development as a sales professional. I would have no hesitation in recommending Growth in Focus to anyone looking to improve the skills necessary to be successful in a sales focused role
Keith McLennan , Account Manager @ Viatek
Mike has done it again! His Sale for Non-Sales People was a revelation and changed how we approach the sales process. The title Selling with Stories did give me some concern. However, this was quickly dispelled when the value of this technique was explained and demonstrated. The mechanics of taking a soft subject and formalizing it into a simple framework was expertly handled. Mike's friendly manner and inclusive nature enabled my fellow course attendees and myself to work through the process in a series of mini-workshops. A constructive review of our presentations was really useful - the learning has stuck. I regularly apply what I learned and appreciate how people favorably respond to a story narrative. I have recommended this course to friends and colleagues.
Malcolm Boyd , Owner @ Convergence Media Australia (CMA)
Mike's approach and insights to using stories provides both a natural and an innovative approach to solving my sales cycle problems. I'll be using my story creating and story telling techniques both internally and externally to increase my persuasion outcomes in both areas.
John Hoffmann , Solution Manager - Telecommunications Networks @ Nokia
The story telling workshop was insightful and relevant. It offered me a new and natural tool that will be very valuable to me for both selling and just generally in life! Thanks Mike, you were a great facilitator.
Rebecca Jarvis , Managing Consultant @ Javrow
Whether you’re looking to influence via business presentations to an audience or in a face-to-face discussion, the ability to leverage stories is incredibly powerful. Mike Adams understand this. His workshops help with structure and delivery bringing individual stories to life.
Malcolm Ferguson , General Manager @ Oracle
I found the Story Selling workshops to be invaluable and helped me learn an extremely useful new technique.
Nick Horton , General Manager, Consumer & Vice-President of Marketing @ Norwood Systems
Mike is very motivating and has the experience that shines through while delivering the workshop. Great techniques that can be very valuable in your sales skills moving forward in your career.
Adam Wendt , Account Manager @ First5Minutes
I recently attended the sales training course led by Mike Adams on "Selling with Stories". This day was fascinating, inspiring and highly valuable. I gained a range of new insights into inter-personal communication, as well as a new powerful skill in sales communication. I have used stories before to convey concepts and ideas but this training enables me to take that capability to an entirely new level. Thanks Mike - you are a highly effective trainer and I am inspired to strive for ever greater sales results with this new skill.
Alan Singer , Business Development Manager @ DB Results
Mike was one of the first people I met when I joined Schlumberger. He combined technical excellence with tremendous enthusiasm and drive. He was a great team player, as well as being a strong individual contributor.
Steve Simson , Sales Manager @ Schlumberger
I had the privilege to work with Mike during the Nokia Siemens merger in 2007. As a sales leader, Mike inspired me and taught me the real basics of Sales, such as how to interact with your customers, how to understand and identify opportunities. Many things I learnt from Mike, were culture-agnostic, unlike other people that I have come across who are good sales people, but often their skills are not practicable in the region I live and work in today.
Donny Gunadi , Head of Sales @ TransIndonesia Network
Mike Adams was my superior in Nokia Siemens Networks from 2007 till 2009. He have given good guidance on sales techniques to me and his team members. Mike is also very passionate about skills training especially on sales competencies. His sales consultation to the team members was highly regarded
Mugilan Sivabalan , Telecommunications Sales @ Coriant
I worked for two years under Mike’s sales management. Mike was always of great help finding creative win-win solutions and ideas for my clients. Mike is a focused top-manager who is able to identify the most important issues relating to customer interactions and motivate a sales team to deliver results. I personally went through several sales training courses run by Mike and they have always been very well-appreciated across the team because they were based on concrete examples leveraging his huge sales experience and with various role plays at different steps of the sales process (I did like the one about negotiations!). My experience in working with Mike has been extremely positive and I would gladly work with him again.
Vincent Delorme , Country and Business Development Manager @ Halliburton
Mike is one of the top managers that I have worked with over the past 20 years. He is skilled at managing both inexperienced and senior business development executives. He exemplifies the sales leader of today in that he understands sales as a consulting, problem solving profession. He guides his team to meet sales goals by investing his time to personally develop them and he stresses the importance of first intimately understanding the customers strategic imperatives before engaging in sales activities. It isn’t often that I learn how to better manage my sales process but my time spent with Mike always brought new ideas and understanding. I think it is in large part because he has spent many years not selling but consulting. As a former engineer and problem solver, his perspective is unique
Robin Moustaka , Account Executive @ Microsoft
Mike does an excellent job explaining the components and dynamics of a sales conversation in this training. I would recommend it to any skilled professional in a business development role or starting out on their own.
Abby Jandro , Executive Coach @ Untapped Capability
I attended a 'selling with stories' workshop run by Mike Adams. Mike did a fantastic job teaching how to structure a story to make the desired impact on your target group. Within the group of participants we effectively learned how different ways of telling a story changed the dynamics in a conversation and potential outcomes. I can really recommend this training for executives wanting to improve their engagement skills with key customers.
Fabian Seibold , Business Advisor @ Deloitte Private
Mike really has the skill of bringing out the story in everyone. A well structured course to improve the way even experienced salespeople tell stories.
Tim Herring , Telecommunications Executive @ Telecommunications Society
Enjoyed Mike's course and coaching, uses simple selling techniques that can be used every day with B2B selling that are relevant to my sector.
Gerard Adams , Strategy and Business Development Manager @ Ventia
I have been involved in Sales Force Transformations for almost 15 years and this program is an absolute must for any sales professional, from people first starting to the most seasoned sales professionals. Story telling is such an important asset in today's selling environment whereby product differentiation is so small that the person that makes the difference is the seller in front of the customer. What better way to differentiate yourself and the company you represent by telling an engaging story that is different to the usual sales approach and at the conclusion of the story, gets the customer to open up about themselves. The design of the program ensured we had time to digest the theory and instantly apply it to our own situation. Mike gave us the opportunity to reflect on our own thinking, also to hear from others as to how they felt our story came across ad lastly, Mike would provide some expert advice and coaching. Other facilitators at times are quick to jump in to give their "view of the world", Mike ensured that this did not occur which built a great learning environment within the group and helped each of us learn from the group. The process itself is logical and straight forward which increases the likelihood of someone using it. It will help me formalise how I go about preparing stories and delivering them succinctly.
Maurice Zicman , Director (Formerly Forum Group and Achieve Global) @ Teletech
This workshop provides practical, immediately usable skills in story telling technique and structure for business purposes. Mike speaks from a depth of knowledge and business experience and with real insight into the impact of individual and corporate stories.
Anne Sutherland, Senior Fellow @ Monash University Law School
I have attended the Story Selling workshop and I strongly recommend this workshop to everyone and not just sales people. On a personal level, it helps with improving networking skills and building rapport techniques. It is definitely a must do workshop for individuals who are in sales. Mike was very experienced and did a wonderful job in facilitating the workshop. The workshop was very hands-on and engaging as we were all encouraged to share and listen to other participants who have come from various backgrounds.
Rita Cheng , Marketing Officer @ NIT Australia
We’ve had a number of engagements with Mike and his authenticity, knowledge and personal engagement with our people has been great. There's plenty of people out there who know process well, but what Mike also teaches are great ways to interact at a human level that connects and yields results. I personally have benefited from Mike's teaching and would recommend him (and his excellent book) without reservation.
Chad Gates , CEO @ Pronto Software