Mike Adams has written a timelessly brilliant book for everyone who seeks to lead, influence or sell. He makes the profoundly simple point that "You’ll sell more and you’ll sell better when you tell and share purposeful stories. Mike has real world experience and has sold more than a billion dollars himself. I highly recommend this for anyone in leadership or sales regardless of their level of experience.

Tony Hughes, CEO RSVP Selling, Author: The Joshua Principle and Combo Prospecting #1 LinkedIn B2B Sales Blogger and Influencer

Sales has changed so much. Sellers now need to capture the attention of future buyers quickly and in ways they didn't have to before. I appreciate Mike Adams' book "Seven Stories Every Salesperson Must Tell" because most sellers do not have a group of stories at the ready nor do they tell enough stories to get buyers interested and excited. As Mike says, "Stories are the secret weapon of the best salespeople." It is so true. Not only does he tell you what types of stories to tell, but he provides the "how" - with a framework and a story builder template. As a big fan of TED and The Moth, I've learned that telling stories is a craft, much like selling itself. When one can incorporate the fundamentals into sales opportunities that Mike guides you on, there is no doubt in my mind that more deals will come to closure and d your company will be differentiated.

Lori Richardson, President, Women Sales ProsCEO, Score More Sales

Mike Adams' Seven Stories Every Salesperson Must Tell is a brilliant handbook on storytelling for sales professionals that delivers the key elements missing in other works to make this highest form of selling both intuitive and actionable. Highly recommended!

James Muir , Author ‘The Perfect Close: The Secret to Closing Sales and VP Executive Sales Training, Nextgen

If you are in sales and have not read this book by Mike Adams you should.!

You can purchase it on Amazon here: https://lnkd.in/eTGfbzv In one section of the book Mike explains just how important it is to share real customer stories to establish credibility, earn trust and create more meaningful connections with your buyers. The section below also quickly explains the difference between case studies and real customer stories. Mike explains that case studies are not stories. That's why they fall short. They fail to put the customer at the center of the conversation, lack emotional content and don't follow a story narrative. Great book Mike! Highly recommend it to all sales professionals.

James O’Gara, CEO and Founder at OnMessage and StoryDimensions

In an era where we need to simplify the complex, storytelling is the conduit. This book brings insights and data together and shows us how to think differently and convey those thoughts effectively. Its about bringing back the long lost art of true communication stories! And its a great primer for all business people especially those who have a role to generate business.

Bernadette McClelland, Author and CEO at 3 Red Folders

For years the art of storytelling has been underestimated or gone unnoticed. Finally a book that calls out story telling for its relevance, power and potential in the business world. Mike’s honesty and expertise in nailing and teaching the finer points of the perfect story is a great guide for all levels of sales professional to hone and adapt their story telling skills.

Cheryl Robertson, State Director WA, Microsoft Australia

Of the thousands of sales books written every year only a few stand out as ground-breaking - only a few will stand the test of time. Mike Adams book Seven Stories every salesperson must tell is one of those. As the title would suggest it is peppered with compelling true stories that reinforce why storytelling is an essential sales skill and why we need to prepare and practice our seven stories. And most importantly Mike Adams tells us how. He provides a very clear and structured approach to creating, practicing and delivering our stories, each at the appropriate time in the buying journey and sales process. This book is an outstanding read and the best sales storytelling book I have read.

John Smibert, Founder, Sales Masterminds APAC and CEO Custell Strategic selling Group

What’s your story and will anyone care? We have all heard the compelling story that moves us to action. After hearing the story we’re left thinking how our own experiences are not even worth remembering let alone share with others. We’re left thinking there is zero probability of ever using a great story to help close a sale. Mike Adams in this book unlocks the secrets to creating and using stories with customers. The book comes alive because it’s his story, you learn through him sharing his own sales journey.

Mark Hunter, Author of High-Profit Prospecting

The ability of a sales person to tell stories while they’re selling is extremely powerful. Mike Adams does an excellent job providing a framework that leads sellers to success. He discusses the key elements to stories and the importance of sharing these with prospects rather than boring case studies with bullet points. The bottom line: stories work! Adams shows how persuasive they can be when done right.

Mike Shulz, Author Insight Selling and President of the RAIN Group