What’s your story and will anyone care? We have all heard the compelling story that moves us to action. After hearing the story we’re left thinking how our own experiences are not even worth remembering let alone share with others. We’re left thinking there is zero probability of ever using a great story to help close a sale. Mike Adams in this book unlocks the secrets to creating and using stories with customers. The book comes alive because it’s his story, you learn through him sharing his own sales journey.

Mark Hunter, Author of High-Profit Prospecting