Sales has changed so much. Sellers now need to capture the attention of future buyers quickly and in ways they didn't have to before. I appreciate Mike Adams' book "Seven Stories Every Salesperson Must Tell" because most sellers do not have a group of stories at the ready nor do they tell enough stories to get buyers interested and excited. As Mike says, "Stories are the secret weapon of the best salespeople." It is so true. Not only does he tell you what types of stories to tell, but he provides the "how" - with a framework and a story builder template. As a big fan of TED and The Moth, I've learned that telling stories is a craft, much like selling itself. When one can incorporate the fundamentals into sales opportunities that Mike guides you on, there is no doubt in my mind that more deals will come to closure and d your company will be differentiated.

Lori Richardson, President, Women Sales ProsCEO, Score More Sales