Mike Adams has written a timelessly brilliant book for everyone who seeks to lead, influence or sell. He makes the profoundly simple point that "You’ll sell more and you’ll sell better when you tell and share purposeful stories. Mike has real world experience and has sold more than a billion dollars himself. Selling is one of toughest professions and Mike explains exactly how "business storytelling is the master key that unlocks all stages of the buying and selling cycle." Masterful storytelling is how to go to the next level of influence and success; I highly recommend this for anyone in leadership or sales regardless of their level of experience.

Tony Hughes, CEO RSVP Selling, Author: The Joshua Principle and Combo Prospecting #1 LinkedIn B2B Sales Blogger and Influencer