Of the thousands of sales books written every year only a few stand out as ground-breaking - only a few will stand the test of time. Mike Adams book Seven Stories every salesperson must tell is one of those. As the title would suggest it is peppered with compelling true stories that reinforce why storytelling is an essential sales skill and why we need to prepare and practice our seven stories. And most importantly Mike Adams tells us how. He provides a very clear and structured approach to creating, practicing and delivering our stories, each at the appropriate time in the buying journey and sales process. This book is an outstanding read and the best sales storytelling book I have read.

John Smibert, Founder, Sales Masterminds APAC and CEO Custell Strategic selling Group