A masterwork Seven Stories is a masterwork. Mike Adams has delved deeply into a subject that is at the same time fundamental to sales success and yet is either ignored or paid lip service to by most sales methodologies. It’s long been apparent to me that top sellers tend to be highly effective story tellers - but the secrets to their success have proved hard to encapsulate into a formula that can be copied by their peers. Mike’s groundbreaking book offers every intelligent sales person a flexible framework that can equip them to be consciously competent in this essential sales skill.

Bob Apollo CEO Inflexion-Point Strategy Partners, 5, Stars Amazon UK