A truly great book about using stories in sales I have read an awful lot of sales books, even wrote a few. I’ve even read a number on using stories in business and selling. Seven Stories is different. It not only shows you why stories are important (most stories-as-a-sales-tool books do that), it tells you what kinds of stories to use at what parts of the sales cycle and how to create them effectively. I picked up an advance copy of the book at a time when I was working on a new sales cycle for a new project. The project was going well but needed to go better. Some of the stories I was able to craft using the book as a guide fit right in and boosted engagement and conversion almost immediately. If you are looking for a well written, entertaining and eminently practical, tactical and extremely useful book about how to use stories to boost your sales results, give this one a try. I’m quite sure you’ll be happy that you did.

David Masover, Author Mastering the Sales Process, 5, Stars Amazon US