How to understand the sales cycle following the logic of sport fishing Mr. Mike Adams was able with his methodology to achieve something that I had not seen in multiple books and sales courses. With his mind and engineer training he was able to put in easy way to read and understand a way to use one of the oldest ways of humans to share knowledge, emotions and information, stories. Presents in this book a logical way to follow, with many examples, to ensure personal contact between seller and buyer and achieve consummate a business exchange favorable to both. It is not like in common sales literature, such as a recipe for cooking, but a logical sequence to follow in order to carry a sales meeting from the presentation of the people involved to the consummation of the business deal. It explains in a lively and interesting way how to use stories or personal stories of which we are convinced to achieve our sales objectives

Erwin Muller 5, Stars Amazon US