Finally, a sales book that speaks to the heart through story telling What was the last great presentation of facts and figures that prompted you to regale the teller with your own facts and figures? Contrast that with your own experience of your career and what has led you to be where you are today. It's stories that are stuff of life and no different for the ancient art of sales. Mr Adams' book is woven with stories that help engage your customers and even better a framework to use. Super book, thoroughly enjoyed it and a cut above the usual 'how to' of the genre.

Fergal O'Keefe 5, Stars Amazon UK