A Must Read for Every Sales Professional who wants to be successful. The book equips you a simple but amazing powerful story telling techniques to be successful in sales. How to establish a personalized connection and build trust with your clients. How to plan, create, position and plant your messages to differentiate yourself for success. Along the practical guide and framework, Mike has created a delight to read that add lots of value to ones success. Highly recommended.

Himanshu Chuchra, Head of Sales for Market Unit Indonesia @ Nokia - 5, Stars Amazon AU