Great business relationships are formed when company values are aligned, and integral this is the ability to share your company’s focus and vision. Mike Adams has years of experience in complex enterprise sales and distils his learnings into a framework that helps salespeople construct their company macro story, and support it with shorter, meaningful explanations of how and why to work together. It’s a crucial skill that’s helps establishing trust, rapport, and the foundation for lasting business relationships. This book is a fantastic resource for sales and marketing professionals."

Lee Bartlett, Author The No.1 Best Seller