An excellent must-read guide to being effective As Mike himself says in the introduction - the world was hardly waiting for yet another sales manual - this is different. The book itself perfectly demonstrates the effectiveness of story telling by vividly illustrating the technique and pulling the reader into the process. I am normally a confirmed sceptic when it comes to books on sales techniques as they tend to be too specialised and parochial to be useful, but Mike has produced a gem. I thoroughly enjoyed reading it - and learned a lot !

Mark Elliot 5, Stars Amazon UK