Stories work! The ability of a sales person to tell stories while they’re selling is extremely powerful. Mike Adams does an excellent job providing a framework that leads sellers to success. He discusses the key elements to stories and the importance of sharing these with prospects rather than boring case studies with bullet points. The bottom line: stories work! Adams shows how persuasive they can be when done right.

Mike Schultz, President RAIN Group, Author Insight Selling, 5 Stars Amazon US