A good sales person needs to know how to tell a story and engage their customers... This book should be required reading for anyone in sales at all levels of experience. A good salesperson needs to be able to tell a story and to engage their potential customers. In this book Mike talks us through real stories at different stages of the sales process from connecting with the customer to closing the deal. Seven stories is a book that I am confident will help bring success to any sales person!

Paul Darcy 5, Stars Amazon UK