At last a book which gives content around story telling in sales I have often defaulted to stories in selling, however I didn't know why and didn't have a methodology to follow. Mike covers both of these in this well crafted book. I feel like the book was the missing piece of the puzzle for me. If you are in B2B sales I highly recommend you read this book. It is easy to consume with some wonderful stories to embed the key learning points.

Paul Higgins 5, Stars Amazon AU