Welcome to 21CC Sales - Invest in yourself and evolve I am impressed with the depth of Seven Stories Every Salesperson Must Tell. The Author has a high level of awareness of clients' emotional drivers and the application of his framework to clients, presented in the book. Mike Adams succeeds in changing your perspective on the sales process and then provides tools for you to apply the principles. The book is well researched, very readable and references other sales books in presenting his own perspective. If human interaction in sales is about connection, then this book holds a valuable secret from which readers will benefit immensely.

Peter Singer 5, Stars Amazon AU