Demystifies and debunks apparent differential sales abilities This is an outstanding book. It solves what, for me, was a mystery as to why some people seem to be so successful in sales and explains why and how those skills can be leveraged to others. I wish I had been party to the insights in this book during my time as a Big 4 partner in London and also more so later in my own consulting venture. Mike’s intellect, observational and analytical abilities and experience shine through. He doesn’t hold back and even better it’s an entertaining and easy read.

Philip Feibusch, CEO Waverley Equity , Stars Amazon UK