What ever your age or experience it's a great informative read his is a really good book for those already involved in sales and all those others whose working and private lives touch sales, so basically its for everyone. From my past working in a technical sales role I saw first hand the value of a story telling approach. This book provides an easy to adopt structured approach to the technique which can be used by all during one to one engagements or when delivering presentations to groups

Rod Laver 5, Stars Amazon UK