Stories Sell! Use Them! Mike Adams has written a brilliant book on the value of using stories by sales professionals. It’s a known fact that people remember stories far more often than they remember facts and numbers. When sales professionals add stories during the buying process, they build credibility and trust and they influence behavior. In his book Mike describes the essential elements of a good story and when to use them. This is a book that sellers will want to read more than once and it’s one that they will refer to often. I highly recommend this book.

Thomas. J.Williams, Author The Sellers Challenge, 5, Stars Amazon US