For all sales people this is a must read I was lucky enough to be sent this book by Mike and I must say, I am delighted to have got it. Mike has a long and successful career in selling and has distilled his learning into this book. It is definitely worth reading. Unlike most sales books, which espouse a particular process or method, Mike's ideas work for all processes and methods. He uses the most common communication method know to man, stories, to improve sales communications, build trust and deliver more sales. He takes the reader through the process, explains why it is important and how to go about developing the stories that you need to be successful. It is very easy to read, I got through it in a couple of days while on vacation, but you will want to refer back to it again and again so keep it handy.

Tim Gibbons 5, Stars Amazon UK