It's Time to Programmatically Enhance Your Storytelling (or how to close deals with stories) Mike writes an interesting book, which is all about how to use stories in sales. Now I, as well as you, have probably used stories so what's there to learn here? Well Mike explains how different stories can be used throughout the selling / buying cycle and how to use them programmatically. His view, and I agree that if you invest in this, you will increase your win rate. The book explains (with case studies) the structure of stories, in other words what makes a great story and how as a business you should have a story library that all sales, marketing in fact all people can use as part of their sales campaigns. Well worth a read.

Tim Hughes 5, Stars Amazon UK