Unexpected Event

The Helicopter Crash and Insight Stories

I've spent a large part of my career working in the oil and gas and mining industries where safety is always a primary concern. A significant issue in safety leadership is getting people to appreciate the importance of preparing for rare but extremely dangerous events. The following anecdote is a perfect example of the importance of preparation and training and is applicable to many situations.

As a young field engineer in March 1988, I was transferred at short notice from China to Australia. I had been expecting to take a helicopter from Tanggu base to my oil rig in Bohai Bay, Northern China but in a rapid turn of events, found myself heading for a rig in the Timor Sea off Darwin as a result of a shortage of Australian engineers.

The company engineer that met me at Darwin airport was sporting two spectacular black eyes and as we drove to the Darwin helicopter terminal, clearly still in shock, he related his story.

"I was the last one out of a helicopter that ditched into the Timor Sea and I was kicked in the face while trying to get out."

"We were a 100 miles out over the sea, cruising at about 5000 feet, when the engine exploded and we started falling from the sky. Incredibly, there were two helicopter safety experts on board and as we auto-gyrated down to the ocean they gave us a helicopter ditching training lesson!"

"They told us to expect the helicopter to land hard and then tip upside down and fill with water. They said they would open the door and we would need to swim down to get out and they also told us to remove our headsets and tie up the cables before impact because in the last accident they investigated, people had become tangled in the headset cables and drowned."

"Everything happened exactly as described, I was the last one out and got too close to the person in front of me, so was kicked in the face. We inflated two life rafts but both had holes them. So we were in our life jackets swimming in shark infested waters holding onto a deflated life raft."

"Fortunately, there was a US/Australian joint military exercise going on and a rescue helicopter winched us all out of the sea about an hour later."

The obvious safety lesson and insight from this story is that you may not be so fortunate!

Wouldn't it be better to be prepared rather than hope there is an expert there to teach you in your critical moment?

Postscript

In the last few years, I've been teaching sales people how to collect and deliver stories to help them connect with and influence their customers. I counsel my students to always tell true stories (See "

The Ponytail and why your Business Stories should be True"

) and that got me thinking about my own favourite stories. So I resolved to check the veracity of the ones that did not happen to me directly.

I made the effort to track down the engineer that met me at Darwin airport. I couldn't remember his name but I did remember another engineer who was in Darwin at the time and through the wonders of LinkedIn and Facebook tracked down John Patel. John located the

air safety accident investigation report

and we compared our memories of  an event that he had tried to forget.

A few months later John attended one of our public story telling workshops and we got to tell the story again.

The Author (Left) with John Patel at a Selling with Stories workshop in Sydney this year.

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Company:

Schlumberger

Source: Mike Adams personal experience

Story Type: Insight

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For Story Students:

The Setting: 1988, Darwin Australia

The Complications: Helicopter ditching

The Turning Point: Safety experts on-board the chopper!

The Resolution: Safe ditching in the Timor Sea

The Point of the Story: You  may not be so lucky! Be prepared instead.

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*

Short notice transfer.

I got the phone call to transfer to Australia at 1 am in the morning. At 11 pm

on the same day

, I was on an oil rig 200 km out into the Timor Sea. That is a short notice international transfer.

Title photo credit: http://www.shetnews.co.uk

Schlumberger in Russia

I think the first time I noticed the power of stories in sales was when I was managing a sales team in Russia for Schlumberger in 2000.

Schlumberger was formed in 1926 when Conrad and Marcel Schlumberger invented a technique to measure the variation of resistivity in oil wells and hence locate the oil. The invention was an instant success and within a few years, Schlumberger deployed their technique all over the world. They revolutionised the Russian oil industry to the extent that a portrait of Conrad Schlumberger was hung in the Oil and Gas Gubkin Institute as a pioneer of Soviet industry.

But the company suffered a huge setback in the 1930s, when Stalin nationalised Schlumberger's assets in Russia.

In the mid-1990s, when Russia was opening up again to western companies after the collapse of the Soviet Union, Schlumberger needed to make a decision whether to re-enter the market. The CEO, was asked how much money he was willing to risk on a Russian re-entry; His answer was “$200 million”.

With that, Schlumberger set about placing senior experts and investing in two of the top six Russian oil companies. The results were startling; using western techniques, the two Russian oil companies doubled production while their competitor’s production fell.

I've told this story many times and heard it re-told by my customers. The story’s effect was remarkable and unmistakable.

The power of stories to capture our attention lies in the narrative journey: the complications, trials and mistakes that expose the hero's vulnerabilities. Without the setback of Stalin's nationalisation, the story would not have the same power.

Today, Schlumberger is a company with revenues of $35 billion, dominating the oil and gas services business - and generating nearly $2 billion per year from Russia alone.

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Company:

Schlumberger

Source: Mike Adams experience and conversations with Schlumberger people in Russia at the time

Reference:

"The Schlumberger Adventure"

, Anne Gruner Schlumberger

Story Type: Company

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For Story Students:

The Setting: Schlumberger in Russia 1930 to present day

The Complications: The company's assets were nationalised by the Russian state

The Turning Point: Schlumberger's successful re-entry into Russia in the 1990s

The Resolution: A massive successful business

The Point of the Story: How an interesting story says more about a company than marketing claims

How to use this Story: We tell this story as an example company Creation story and to illustrate the persuasive power of stories.