Featured In
Stories to …
Mike Adams is THE Story Leader
Mike is the author of the international bestseller Seven Stories Every Salesperson Must Tell.
Trained as an electrical engineer, Mike had no interest in sales. Until in 1996, he was offered a sales role in Norway ….you can listen to Mike telling that story here.
Mike taught himself storytelling and used it navigate a diverse international sales career:
Selling more than one billion dollars of products and services
…for blue chip corporations: Schlumberger, Siemens, Nokia, Halliburton, Motorola & Spotless
…across Telecommunications, IT, Oil and Gas, Facility Services and Industrial sectors
…while based in the USA, UK, Australia, Norway, Russia, China, Indonesia, Malaysia and Australia.
Since 2014, Mike has been teaching revenue growth storytelling to an ever expanding list of national and international clients and in 2019, Mike joined Anecdote to drive the Story-Powered Sales program.
WHY STORY-POWERED SALEs?
We help our clients grow revenue by systematically leveraging the most important human communication mechanism – Story.
The best salespeople are (often unconscious) storytellers. We provide the framework to turn your entire team into great storytellers.
Our mission is to deliver a unique and compelling program for your growth team that
Differentiates your business, making your company the preferred option
Reduces the perceived risk your clients and partners have about your business
Closes more and better deals for your company
Help salespeople do the right thing? Behaviour change with story.
What you get
A motivated growth team with new skills and shared purpose
Clearer differentiation with better messaging
Better alignment between your departments via shared stories
A story library complete with your own compelling revenue growth stories
A trained and certified internal story leader(s) to continue leading your program
Our legacy is your story library and story leader to drive change and grow your revenue.
We’ve had a number of engagements with Mike and his authenticity, knowledge and personal engagement with our people has been great. There's plenty of people out there who know process well, but what Mike also teaches are great ways to interact at a human level that connects and yields results. I personally have benefited from Mike's teaching and would recommend him (and his excellent book) without reservation.
Chad Gates , CEO @ Pronto Software